The Abu Dhabi Tourism Authority (ADTA) expects this season to be the most active season of the Summer in Abu Dhabi ("Summer in Abu Dhabi") festival over the four years of the event.
According to Faisal Al Sheikh, ADTA Event Management Manager, one of the goals of the Summer in Abu Dhabi festival during the “low” season is to increase the level of tourist attendance in the emirate.
Among the partners of the festival offering special summer promotions are Ferrari World Abu Dhabi parks, Al Ain Wildlife Park & Resort, Caracal shooting club and others.
In 2008, when the Summer in Abu Dhabi festival was held for the first time, 32 thousand people visited it. This year ADTA management expects to attract about 75 thousand visitors to the festival. To achieve these indicators, the ADTA department launched an advertising campaign for the festival, the main target audience of which is residents of the countries of the Gulf Cooperation Council. According to ADTA, the campaign is justified.
The fourth Summer in Abu Dhabi festival, which will be held until July 30, 2011, will offer visitors a variety of events, mainly for family vacations, including international competitions and prize drawings, game training programs, various tourist events and much more.
