76% of UAE residents said they made impulsive purchases on Ramadan days.
Dubai, UAE. 76% of UAE residents make impulsive purchases in the days of Ramadan, which is the highest rate in the Gulf region. According to a study by YouGov, about 40% of respondents believe that Ramadan is the best time for shopping, and 58% already have a shopping plan for this month.
According to the survey, 54% of respondents are looking for profitable offers on products, 51% - for clothes, 39% - for mobile phones and 36% - for fashion accessories. If we talk about big purchases, then 54% of respondents are waiting for Ramadan to buy a car, 50% - computers and tablets, 54% - smartphones, and 41% - household appliances.
Meanwhile, only 9% of respondents make purchases online during Ramadan, while 39% are purchased in stores and shopping centers, while 44% are ready to go to any shopping center where there are great offers. It is also curious that in the search for discounts, 38% focus on advertising in shop windows, 33% on the advice of friends and 33% on outdoor advertising.
