Text: Marina Ezhkun FASHION FORWARD DUBAI ALREADY SEVEN SEASONS TURNS DUBAI TO THE MIDDLE EAST FASHION CAPITAL. SHOWS AND PRESENTATIONS AT EVENTS - THE REASON FOR THE NEXT HONORING OF ALREADY HOLIDAYS AND LIFT ON FASHION-TOPS FOR BEGINNERS. AUTUMN-WINTER 2016/2017 SHOWING WEEK PASSED AT THE BEGINNING OF APRIL IN D3, WAS NOT AN EXCEPTION.
Since its founding, Fashion Forward Dubai has taken the bar to become the most prestigious fashion platform in the Middle East and set the stage for the development of the entire industry in the region. Level achieved: designers of couture, ready-to-wear and accessories from the Emirates and from other countries, trendsetters and bloggers, buyers of world department stores and representatives of various fashionable areas come to the event. The collections of the upcoming season are just the tip of the iceberg, because discussions, meetings and master classes are held outside the podium. On them - a complete analysis of the fashion industry on a local and global scale, plus lectures on building a fashion brand, retail and marketing.
The first Lebanese designer Hussein Bazaza showed his collection of the Fall-Winter 2016/2017 season. However, he can be called young (by the way, he is also handsome) only by looking at his year of birth - 1990. In professional terms, the young man is quite an experienced and titled player, who managed to make some noise in the fashionable environment of the East, collect a whole bunch of high-profile awards and earn the reputation of "new Eli Saab".
It is noteworthy that after his show, the presentation of the Bint Thani brand took place. Behind this name lies the pride of the UAE, designer Khulood Thani. The word "first" is often applied to a girl. It was she who became the first resident of the country to receive a diploma from the Faculty of Management and Marketing of Fashion in Paris ESMOD, oversaw the first fashion show in the UAE and, finally, made her debut on behalf of the Emirates in the International Fashion Showcase 2016 program during London Fashion Week.
No less expected was the fashion show Taller Marmo. It’s no joke: the Dubai duo Riccardo Audisio and Yago Goicoechea, who were responsible for the brand last year, beat everyone and won the Woolmark Womenswear Prize at three points on the map - in the Middle East, India and Pakistan . At one time, this trophy was the starting one in the career of Yves Saint Laurent and Karl Lagerfeld. Broad prospects and in front of Christina Fidelskaya. A girl with Russian roots lives and does things in Dubai under the name label Kristina Fidelskaya. Her feminine collection, like a dessert, completed the first day of Fashion Forward.
Fashionistas could not miss the shows of Daneh, Jelena bin Drai and Bouguessa. The latest French-Algerian label turns abayes into sophisticated stylish outfits; Moreover, invariably adhering to the same restrained aesthetics, she offers dresses and suits.
A completely different presentation - shocking and extravagant - at Amato by Furne One. Previously, the brand worked only in the haute couture category, but for the second season it is presenting to the public and the line of ready-to-wear. As always, there were some shows and artistic images. This is the very essence and identity of Amato by Furne One, for which Katy Perry, Nicki Minaj, Heidi Klum and Jennifer Lopez love him. Some of the outfits from the show, by the way, would be quite suitable for Fashion Forward Dubai parties at Elyx Bar. Rest after shows and fashionable debates was also necessary!
